I explore the manifestation
of migration and integration processes
through language visualisation.
Human nature requires cultural uniformity, stiffness and unequivocal. However, in reality many cultural identities are much more complexed than that. Due to political global shifts and globalisation processes, a unified identity is rare. The cultural identities are fluid, flexible and multifaceted.
Language and typography are defining elements of a culture. By using strict set of rules, they indicate the undisputed nature of it, both by content and visual form. My work is a contradiction to this concept. I use diverse typography styles in different languages to create a hybrid outcome: the co-existence of multiple identities in a unified body of work.
I speaks, read and write several languages. I was born in Moscow, immigrated to Israel in 1991 as part of a massive immigration wave from former Soviet Union to Israel, grew up in Jerusalem and currently live in Berlin. My own hybrid identity drives me to explore cultural self-definition both in individuals and in communities.
ella.poni@gmail.com